You’ve probably heard about Miss Utah’s answer at the 2013 Miss USA pageant by now… it’s always to have a laugh at those who help perpetuate the stereotype of how smart a beauty contestant must be. 😉 Her nerves apparently got the best of her and she had a bit of a brain fart, giving a pretty incoherent answer during the final Q & A. As soon as I heard about it I knew what I needed to do… make a YouTube video parody!
My first parody on YouTube, back in 2007, was of Miss Teen South Carolina’s infamous answer during the Q & A portion of that pageant. It was my first video to get into the 6 figure view count and ever since then I’ve continued to parodies of viral videos (in addition to popular songs of course). Making original content on YouTube is great for the creative aspect, but I find that it needs to be mixed in with things that people are generally searching for as well. Not that many people may be searching for parodies of these beautiful women making verbal blunders, but now in some of their searches they’ll see my video listed and hopefully be curious enough to check them out, and my videos will also often show up as suggested/related videos for them to check out after they’ve seen the original.
So if you’re having trouble getting views on your own unique content, you might want to consider doing a parody or at least something topical – your own take on a current event or how it relates to your business, and that should help get your channel discovered by more people! Just make sure that you’re doing your video on something that’s hot and happening right now… what’s being searched for today may not be what’s searched for tomorrow.